Our Services

1. Lead Generation for Personal Injury Law Firms

We help personal injury firms connect with people who need support after accidents including those who may not yet realize they have a case.
Our approach focuses on qualified inquiries, clarity, and simple follow up for your team.

What’s Included:

• Smart audience targeting tailored to your practice areas

• Intake friendly instant forms inside Meta Ads Manager

• Lead filtering to reduce unqualified submissions

• Clear reporting so you always know what’s working

• Ongoing optimization as new cases come in

Ideal For:

Firms looking to increase motor vehicle, slip and fall, truck crash, or general injury case inquiries without wasting time on low quality leads.

Our 5-Step Process We follow a simple, structured approach designed for personal injury law firms. Each step is focused on understanding your goals, building the right strategy, and creating campaigns that attract qualified clients. This process keeps everything clear, efficient, and aligned with your firm from day one.

3. Case Inquiry Funnel Setup

A streamlined experience from the moment someone sees your ad to when they reach your intake team.

What’s Included:

• Fully configured Meta lead forms

• Qualification questions tailored to your practice

• Automated delivery of new inquiries to your intake inbox

• Basic follow-up guidance for maximizing conversions

Ideal For:

Firms that want to eliminate friction, reduce drop off, and create a smoother path for potential clients.

5. Strategy & Consulting

If your firm is exploring new ways to reach injured individuals online, we can guide you through what works and what to avoid.

What’s Included:

• Review of your current digital presence

• Recommendations for intake flow improvements

• Guidance on messaging and positioning

• Advice tailored to your practice area and market

Ideal For:

Firms unsure where to start, or those wanting clarity before launching full campaigns.

2. Intake Optimized Ad Campaigns

We design still-image and short-form creatives designed to match how injured individuals actually search for help.
Our focus is simplicity: clear messaging, compliant visuals, and friction-free steps for potential clients.

What’s Included:

• Custom still image creatives

• Messaging aligned with your state regulations

• Fast response formats that help you reach injured people quickly

• A/B testing to understand which messages convert best

Ideal For:

Firms that want their advertising to feel professional, approachable, and consistent with the way their practice shows up for clients.

4. Campaign Management & Ongoing Support

We manage everything behind the scenes so you can stay focused on clients.
Our goal is stability, clarity, and predictable case flow.

What’s Included:

• Weekly adjustments to improve performance

• Monitoring for ad fatigue and form quality

• Transparent reporting summaries

• Support whenever your team needs updates or adjustments

Ideal For:

Busy firms that want reliable help without unnecessary complexity or constant technical work.

Why Meta Ads Are the Future of Legal Marketing

The way people find and choose a lawyer has changed. Today, your next client isn’t searching Google they’re scrolling through Facebook and Instagram. That’s where Meta Ads come in. Meta’s advanced targeting tools allow your law firm to reach real people who need your help long before they ever think to call a lawyer.

At Outreach & Marketing Solutions, we use Meta’s platform to connect your firm directly with potential clients who are actively engaging with the world around them not just those typing into a search bar.

Here’s why Meta Ads are the smartest move for your law firm:

1. Reach clients before your competitors do
Meta lets you appear in front of people who need legal help but aren’t yet searching for it like recent accident victims or those researching insurance claims. This early connection builds trust before they ever contact another firm.

2. Precision targeting that finds the right cases
Unlike traditional ads, Meta uses powerful data signals to target based on behavior, interests, life events, and engagement patterns. You’re not wasting money reaching everyone only those most likely to need your services.

3. Lower cost per lead than Google Ads
While Google Ads can cost hundreds per click, Meta often generates qualified leads for a fraction of that. It’s a more efficient, scalable way to grow your caseload without overspending.

4. Built in lead forms for instant results
Meta’s instant forms allow users to share their information without ever leaving Facebook or Instagram. It’s seamless, mobile friendly, and filters unqualified leads automatically giving your intake team better opportunities faster.

5. Emotional connection that converts
Personal injury law is built on trust and empathy. Meta’s visual platform lets you tell real human stories creating connection and credibility in a way that static ads simply can’t.

6. Data driven insights for continuous improvement
Every click, form, and view is tracked. That means we can refine your campaigns in real time, increasing performance month after month and giving you clear, measurable results.

Your Firm. Your Clients. Connected.

Meta Ads are no longer optional they’re essential. With the right creative strategy and data driven targeting, your firm can generate consistent, high quality leads that translate into real cases.

Example Ad concepts

Take a look at a few of our sample Meta ad concepts designed for law firms. Each ad focuses on attracting qualified leads, driving engagement, and converting attention into clients through data driven creative strategy.